New international online campaign
To feel good in your home you need much more than a beautiful kitchen and the right carpeting. In a new international online campaign, STIEBEL ELTRON makes it clear that warmth and well-being are determined in particular by the right building technology. "Feeling comfortable in your home" is the focus of the campaign.
The campaign messages are presented in a short, emotional video which is distributed via the company's online channels - including YouTube, Facebook and Twitter. The campaign is flanked by online ads and other communication measures. "For decades, our claim has been 'Comfort through Technology' - and that's exactly what it's all about," says Claus Kroll-Schlüter, head of Marketing STIEBEL ELTRON, "feeling comfortable at home. The good feeling of having relied on the right building technology plays a decisive role here". The company's specialist partners from the HVAC and electrical trades benefit from the increased attention and awareness of building owners and potential clients for the solutions of the German heat pump expert.